1.Brand meaning:MYBEAR, all my love for you.
2.Brand interpretation::every best for baby’s health.
MYBEAR-loving you with all my heart. YuanQi is a traditional Chinese medicine noun. "dictionary" said "YuanQi, also known as the 'original', refers to the human body tissues, organs and physiological function of the basic substance and activity", the modern medicine define it as “the process of metabolism”.
3.Business philosophy:passion for dream, care for love!
4.Brand orientation: health, happiness, high-end.
5.Enterprise culture:Thanksgiving, learn, passion, and pragmatic.
6.HR strategy:select seriously, endless improvement, care for staff